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  1. Marketing in the In-Between by Len Ellis

    Marketing today is preoccupied with using data to define each of us and creating relationships with each of us. A post-modern perspective is used to reveal the ...
    Advertising5
    Control3
    Identity3
    Creativity3
    Direct marketing2
    Market research2
    Demographics2
    Discipline2
    Database marketing2
    Gender2
    Consumers2
    Big Brother2
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    Informatics1
    Experiential marketing1
    Epistemology1
    Brand experience1
    Customer relationships1
    Cybernetics1
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    Individualism1
    Information Society1
    Futures markets1
    Information Age1
    Knowledge Economy1
    Digital economy1
    Knowledge Society1
    Consumer culture1
    Consumer targeting0
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    www.marketingintheinbetween.com - 2009-02-08

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